The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and others in the supply chain to help the industry succeed in a rapidly changing world. RBST members contribute through their abattoir fees.

On its website, AHDB offers a wealth of resources, many of which are directly relevant to native breed keepers looking to connect with and develop markets for their products.

Trade and retail: meat production, sales and marketing | AHDB

This is the master page with the majority of the links below listed here

Trade and retail: meat production, sales and marketing | AHDB – these are the theoretical modules from basic to the more advanced and cover beef, lamb and pork. It is free of charge however an email address is needed to return the module certificates for keeping as proof of completion and passing for each section.

Trade and retail: meat production, sales and marketing | AHDB this is a book online and in hard copy that goes through the carcass of beef, lamb and pork, detailing cuts and ways to maximise returns on those carcasses

Net zero: agriculture and carbon | AHDB a section of the website that can give pointers to environment and sustainability. This will become increasingly important as the demands of consumers and legislation increases

Direct selling of beef, lamb and pork meat boxes from the farm | AHDB Beef, Lamb and Pork meat box direct sales with suggestions of how to maximise return on the carcass.  

Direct selling of beef, lamb and pork meat boxes from the farm | AHDB  How-to videos for beef cutting

Lamb Cutting Videos - YouTube – How-to videos for Lamb cutting

Image library | AHDB image library with hundreds of photos from livestock through to cuts and cooked dishes

Beef yield guide | AHDB      Lamb yield guide | AHDB    Pork yield guide | AHDB   Yield guides for for beef, lamb and pork carcasses. These can be used to estimate cut yields from carcasses

Understanding the nutrition and health claims regulations for Beef | AHDB      Understanding the nutrition and health claims regulations for Lamb | AHDB   Understanding the nutrition and health claims regulations for Pork | AHDB  these pages are books to help understand the health claims and regulations of claims for beef lamb and pork

Opportunities in halal | AHDB opportunities for the Halal sector. This concerns lamb, particularly older animals which can be popular within the Muslim communities. Links at the top of the page take you to various areas of the page and also the publications that are available to gain a better understanding of the sector – take particular note of the videos / Webinars and Useful links

Marketing | AHDB  This is an area of the main site that gives insight into the “master” campaigns. The messages about the health and environmental sustainability of meat can support conversations with customers and in turn help support the reputation of the industry

Off the Block - Season 1 - YouTube a series of film from acclaimed chefs talking about how they use beef and lamb and pork aimed at inspiring other chefs to use the products.

QSM Menu Inspiration | AHDB lower down this page there are links to adding value and contract catering which are all valuable assets when having conversations about the sales and the upselling of carcass ideas to existing and new customers

Master Chef Master Butcher  / Seasonal suggestions / Special collections – all specifically selected recipes and cuts to make it easy for the user to up sell their range of cuts

Recipe Inspiration and Cooking Tips | Simply Beef & Lamb | Simply Beef & Lamb (simplybeefandlamb.co.uk) Beef and lamb recipe inspiration page – a very large collection of recipes which can be used to promote sales.

Recipes and Information to Inspire the Nation | LovePork A range of recipes for pork